Tiziano Rubino, a psychologist and psychotherapist, approached me with a dream: to open his first psychotherapy practice in Turin!

Having worked for years with cooperatives and colleagues, when he decided to go freelance, he didn't know where to start. He had a million things on his mind: a website, Google Maps registration, a logo, business cards, social media profiles, and much more.

So, he entrusted his vision to me.

Together, we crafted a brand that certainly doesn't go unnoticed. It's designed to stand out from other professionals like him, ensuring he's recognized and consistently attracting new clients.

During our first introductory video call, I immediately connected with Tiziano.

My goal was to understand his character and approach so I could convey it to his future clients. We discussed his values, dreams, aspirations, and even his fears, all of which guided my work and allowed me to personalize the brand 100%, truly bringing his personality and essence to the forefront.

Bold, vibrant colors juxtaposed with softer hues, and a typographical choice as simple as it is unusual, are some of this brand's distinguishing marks. This isn't your typical serious, formal practice; it's something friendlier, taking you by the hand and guiding you on a new journey of self-discovery and exploration of the world around us.

This is the power of a well-designed brand identity: it enhances the lives of both the professional who adopts it and their clients. They encounter something special and never-before-seen, with a focus on the client that makes them perceive a much higher service value, encouraging them to return and recommend the service to friends and family.