The Time Traveler
Prepare to time travel through an unprecedented brand identity!
However, such a strong identity also needs to be expertly communicated to the public. This builds a loyal audience who repeatedly return to the venue and bring new customers with them.
To visually and communicatively convey this character, I used a color palette inspired by Ireland, with less saturated and vibrant tones, giving it an air of serenity and calm—ideal for quiet evenings with company.
The fonts are inspired by ancient Celtic scrolls, and the logo features a leprechaun (a typical figure from Irish folklore). All the visuals are also inspired by the Irish world: shamrocks, crosses, and symbols drawn from the country's history. These symbols were integrated into marketing materials like posters and flyers, acting as a "magnifying glass" into the past, through which one can glimpse and step into the heart of the pub, being transported to another era on an adventurous and fun journey!
This is a personal, conceptual project.
The pub is divided into three rooms, each representing a different era, complete with period-specific music, food, and ambiance. This allows customers to choose which room they want to be in, ensuring an experience that best suits their tastes.
The Time Traveler is an extraordinary Irish pub: time travel, discovery of different eras, unusual foods, and never-before-seen music and events.
In short, it's a venue with real character!
And it's precisely this kind of character that's needed to attract everyone, creating a desire to experience it firsthand.
