Sport Village

Discovering southern Italy's largest fitness center!

To best represent this center, I opted for a very simple approach, avoiding overly divisive graphics. It's well-known that sports branding often features powerful, energetic, colorful, and sometimes aggressive (even a bit "tacky," if you will) designs, while beauty and wellness centers typically prefer something more delicate and elegant.

That's why I wanted to give Sport Village a completely new and different feel, to be inclusive and make everyone feel welcome.

Simple yet impactful lines, a select few colors, and a clear, communicative logo were the keys to this center's success!


This is a personal, conceptual project.

Soccer, basketball, yoga, cycling, swimming, horseback riding, and aerial dance are just a few of the sports practiced within its walls. The presence of a high-end bar, prenatal classes, and a SPA area complete with masseurs, a sauna, and pools makes this center dedicated not just to sports, but to overall personal well-being, encompassing all desires in a 360° experience.

Italy's largest and most significant fitness center is located in Puglia, and I had the privilege of working there and contributing to the success of this enterprise!

Sport Village

Discovering southern Italy's largest fitness center!


Italy's largest and most significant fitness center is located in Puglia, and I had the privilege of working there and contributing to the success of this enterprise!


Soccer, basketball, yoga, cycling, swimming, horseback riding, and aerial dance are just a few of the sports practiced within its walls. The presence of a high-end bar, prenatal classes, and a SPA area complete with masseurs, a sauna, and pools makes this center dedicated not just to sports, but to overall personal well-being, encompassing all desires in a 360° experience.


To best represent this center, I opted for a very simple approach, avoiding overly divisive graphics. It's well-known that sports branding often features powerful, energetic, colorful, and sometimes aggressive (even a bit "tacky," if you will) designs, while beauty and wellness centers typically prefer something more delicate and elegant.


That's why I wanted to give Sport Village a completely new and different feel, to be inclusive and make everyone feel welcome.

Simple yet impactful lines, a select few colors, and a clear, communicative logo were the keys to this center's success!


This is a personal, conceptual project.


Join others in elevating your image

Attract new clients and stand out from the competition with a professional brand identity

Book your free consultation now,
limited spots available!

Book your free consultation now,
limited spots available!

We work with a limited number of clients at a time to ensure dedicated attention and care for every project. This way, you get the best, with no compromises.