This boutique in the heart of Naples has a profound story behind it: a mother and daughter who reconnect and, through their shared passion, grow closer, giving life to a great success. These foundations – love and passion – are what I built the brand identity for Blessed upon.

This project brought me immense satisfaction: seeing the two women's eyes light up with emotion thanks to my work motivates me to always do more and do better.

In this case, I chose a logotype, which is the standard in the brand's market, ensuring strong recognition and brand solidity. This helps it reach people as a trustworthy boutique that can make a difference in their lives.

To convey the union of the two women, I intertwined the 'S's in the logo, like a curl of hair, and added stars to give a personal touch that represents them both.

Consequently, the font had to be chosen with great care. I opted for a modern serif font (with serifs) to confer elegance and lightness, complemented by a sans-serif font (without serifs) to improve readability and finesse.

The colors are a major distinguishing weapon for this brand. In a sea of brands relying on black and white or red, I chose purple as the primary color, expressing elegance and sophistication, paired with tones of pink and yellow.