.

salvo

conome

.

salvo

conome

.

salvo

conome

Ciccio Pizza

Brand Identity for Neapolitan Pizzeria in Lausanne, Switzerland

Love and passion are the core values of Ciccio Pizza, an authentic Italian restaurant in the heart of Lausanne

Our Design Results

+0%
+0%

In-store Orders

+0%
+0%

Online Views

+0%
+0%

New Clients

The restaurant faced a common challenge in the food service industry: its logo, colors, text, and visual materials had been entrusted to a generic print shop, not specialized in branding and visual identity creation, leading to significant issues.

Prima

Dopo

The proposed logos weren't suitable for a restaurant business, lacking emotion and feeling, being unnecessarily descriptive, and unevocative. Their application also proved difficult on social media, the web, and in confined spaces generally, rendering them illegible.


Ciccio Pizza's owners then turned to me for a radical change in direction, seeking a visual identity that would make them more competitive in the market and inviting to customers.

I crafted their brand identity based on the core principles the brand embodies: tradition, passion, hospitality, and dedication. All of this was unified under a single perspective: the journey Ciccio Pizza's customers embark on when they enter the restaurant or order pizza at home.

The logo represents three elements:


  • The petals of a daisy (margherita), the flower that shares its name with Francesco's (Ciccio's) favorite pizza;

  • A pizza with its four slices;

  • The drops that represent the Italian expression "a dash of", meaning "as much as needed", indicating the expertise that only a true professional possesses, positioning Ciccio Pizza's staff at a superior level.

Il logo rappresenta tre elementi:


  • I petali di una margherita, la pizza preferita di Francesco (Ciccio);

  • Una pizza con i suoi quattro spicchi;

  • Le gocce che rappresentano l’espressione “un goccio di”, “q.b.”, a indicare l’esperienza che solo un vero professionista è in grado di avere, ponendo il personale di Ciccio Pizza a un livello superiore.

PALMORE LIGHT

PALMORE

LIGHT

Dm Sans

Dm Sans

The fonts were carefully chosen, respecting the new creative direction of the brand identity.


The font used for titles is Palmore Light, which, thanks to the alternation of extremely rounded and prominent characters with condensed and elegant ones, creates a rhythm that expresses Italian tradition without losing modernity.


The font used for body text is DM Sans, which, with its modern and geometric appearance, contrasts the passion and emotion of Palmore, highlighting the more technical and meticulous aspect of the master pizzaiolos.

The primary color is red, symbolizing passion and the fire that burns tirelessly in the hearts of the Ciccio Pizza team,

always ready to delight anyone with their masterpieces.

Il colore primario è il rosso, simbolo di passione e del fuoco che arde instancabilmente nei cuori dei ragazzi di Ciccio Pizza, sempre pronti a deliziare chiunque con i loro capolavori.

A dark, intense, and deep red is the key to this color palette, accompanied by ochre yellow,

extensive use of white, black, and tertiary colors:

Un rosso scuro, intenso e profondo è la chiave di questa palette colori, e viene accompagnato dal giallo ocra, da un grande uso del bianco, del nero e dei terziari:

Sapphire blue and ice white, which complete Ciccio Pizza's palette. Here too, we find

a strong contrast: the warmth of reds and yellow gives way to cooler tones,

il blu zaffiro e il bianco ghiaccio, che chiudono il cerchio della palette colori. Ritroviamo il forte contrasto dei toni più caldi che lasciano posto a quelli più freddi,

representing modernity and the natural evolution of tradition.

Following this design intervention, Ciccio Pizza achieved remarkable success. Already in the first days of implementing the new brand identity, the pizzeria proved more competitive than many other rivals, successfully attracting new customers and fostering their loyalty, creating a community that not only appreciates their work but also values and shares it.

Francesco Pazienza (Ciccio)

Francesco Pazienza (Ciccio)

Book your free consultation now,
limited spots available!

Book your free consultation now,
limited spots available!

We work with a limited number of clients at a time to ensure dedicated attention and care for every project. This way, you get the best, with no compromises.

We work with a limited number of clients at a time to ensure dedicated attention and care for every project. This way, you get the best, with no compromises.

Start for Free!

Start for Free!

Comincia gratis

⚠️ Only 3 Spots Left!

Excellent

View more of our successful projects

Scroll to see more